Data Decision Group is a full service medical & life sciences marketing company.  Our core competency is in medical marketing strategy consulting, marketing support, market outsourcing, HFE Usability Testing, and market research for the medical device, diagnostics, pharmaceutical and biotechnology industries.

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Why Work with Medical Device Experts like Data Decision Group?

The environment for the Medical Device industry is complex and rapidly changing. Understanding our fiercely competitive market is critical to getting in-depth and actionable research that will help your company make decisions that drive growth and profitability.

At DDG, we get your company inside the decision making processes of clinicians and healthcare managers.  We know the medical products industry inside and out, and examine/ report on industry and healthcare trends every day.   We provide expert information/data on the macro and micro healthcare trends that support decision making for our clients. Visit our website and see why clients say that our deep clinical/industry knowledge makes a difference in the quality/depth of research we provide.  Our goal is to become your strategic partner in medical market research.

We work exclusively in healthcare. We do not dabble in the medical industry; we focus exclusively on this complicated and multi-faceted “moving target” market.  Many competitor research companies include healthcare as part of their broad coverage mix.  Our dedication to healthcare research makes our high-quality data and research impossible to match.  

Examples:

Disruptive Medical Product Market Research-

  • Hired for a technology valuation on a product developed by client R&D with no fit in their strategic space.
  • Client decided to license it to other medtech companies.
  • DDG researched 5 medical specialties; selected 1 for in-depth research. The final report:
    • 6 organizations recommended with good fit for the technology.
    • Identified clinical/economic benefits, price points/estimated profitability.
  • This product is now licensed and in development.

Private Pay Device Research–

  • Client developed an anti-obesity/diabetes medical device that is not reimbursed, but approved for use in South America/Europe on a private-pay basis. We performed:
    • Pricing research, market sizing
    • Identified consumer needs/trends, segmentation analysis for the medical specialties that treat the obese/diabetic patient
      • endocrinologists, diabetologists, primary care physicians, bariatric surgeons, etc.

 

Call us.  There is so much more that DDG can do to drive growth in your business and profitability from your company strategy.